Press Release: Owls With Purpose

Press release written for Public Relations Writing course in Jan. 2018



Childhood cancer advocacy organization coming to the Temple community  

PHILADELPHIA Jan. 30, 2018  Members of the Temple University chapter of the Public Relations Student Society of America (PRSSA) are inviting students to volunteer with childhood cancer advocacy nonprofit With Purpose at the Play With Purpose day on Monday, Feb. 19 from 11 a.m. to 3 p.m. at Smith Memorial Playground and Playhouse in the Fairmount area of Philadelphia. The initiative is led by Temple’s first team to be entered into PRSSA’s national Bateman Competition. The competition allows public relations students to plan and execute public relations campaigns for actual clients, aiming to empower young leaders.

To raise awareness for With Purpose, the Temple Bateman team will host a series of events and activities that students and organizations are encouraged to participate in. At Play With Purpose, children 10-years-old and younger in the community are invited with their families for a free day of open play. As part of the campaign, there will also be an on-campus event held on Thursday, March 15 in the Student Center. “With Purpose Day on Campus” will encourage students to honor families affected by childhood cancer.

Play With Purpose volunteers are needed for the activity stations throughout the playhouse. This day of play will include free food and music, as students bring to life With Purpose’s mission of supporting kids in need of safe cancer treatments. The same inspiration of student volunteers for Play With Purpose is expected for the “With Purpose Day” on Temple’s campus.  Students and faculty are invited to visit the Bateman team’s table to share their wishes for life for patients at the Children’s Hospital of Philadelphia (CHOP). Additionally, participants can sign a With Purpose poster and donate to With Purpose.

The goals of the Bateman competition align with Temple’s tradition of giving back to those in need. Though the program gives public relations students worthwhile campaign experience, the Bateman competition serves a much larger movement. Exposing students to the work of With Purpose educates the Temple community about the underfunding of childhood cancer research and motivates students to use their voices to benefit others.

“We decided to find a way to live every day of Sam’s life with purpose,” said With Purpose Founder Erin Benson whose 2-year-old son passed away from brain cancer. “That was the founding principle of our organization and we’ve been pursuing that mission ever since.” Through working with With Purpose, students can become advocates for their communities and uncover their own purpose while helping their peers partake in a competition applicable to their future careers.

Students and members of the community can use #OwlsWithPurpose throughout the campaign on social media. Respondents should answer what they do “With Purpose,” further creating awareness and measuring online engagement. For more information, interested students can contact Bateman team member and Temple PRSSA Vice President Marissa Reale at


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