Email pitch written for Temple University Department of Strategic Communications, client of PRowl Public Relations, in Oct. 2017
Hello, [blogger’s name],
I hope this message finds you well. I am an Account Associate for Temple University’s premier student-run PR firm, PRowl Public Relations. I work for the Strategic Marketing and Communications (SM+C) account, which oversees all media relations and strategy development for Temple University. I am writing to invite you to join Temple University Strategic Marketing and Communications in its creation of a campus-wide blog audit that may be of interest to you.
In order to better cater to students, Temple SM+C wants to make its media presence more relevant and accessible. Part of this goal involves forging clearer connections between students and the City of Philadelphia. Seeing how paramount social media is in the lives of college students, we want our social media to be more reflective of the media Temple students typically consume. Your impact as a prominent social media influencer in Philadelphia is just what we are looking for. Participating in our blog audit would provide you with the opportunity to expand your audience and explore different aspects of your individual platform. We want students to hear your unique voice all else.
Though we are in the early stages of planning, your ideas, feedback, and questions are very much welcomed. We hope for this to be a project in which you and Temple University students can both mutually benefit. We look forward to hearing from you.